On this day let me give you a thought to live by, your mom probably told you this a long time back but in case you forgot here it comes, you ready? Okay
“When you go out shopping do not, I repeat do not buy anything just because you think you MAY need it or (in case of women) because it looks cute (unless it’s a Forever21 top on sale).”
Welcome to the 21st-century people where an overflowing cupboard is a more common sight than a blue butterfly and buying more items than you actually need is a way of life. Let me introduce you to the present market situation. Basic essentials, more varieties, same product, different packing, vibrant colours, the forever bold ‘new’ on top of every label and lazy humans. People are bigger victims of the word ‘sale’ than a common cold and its common for a reason.
Now, blaming the companies for inventing new ways to one-up their sales game is not right, that is what they are trained to do and in my opinion, boy, are they good at their job.
When a girl with long shiny brown locks flashes on our TV screens looking more fair than human and in your heart you convince yourself it’s true and somehow make up your mind to get the ‘new’ shampoo the very next day, yea, that’s the devil talking. Often it’s the same old product with a slight change in consistency, colour and fragrance. The same cycle continues and before we know, at least 4 out of 10 of us have more than two different shampoos on our washroom cabinets and only one of them is frequently used.
This scenario is not just applicable to basic self-care products but also to other spheres of our need system like phones, laptops etc. Whenever a new model of a phone or laptop hits the market, we the people feel obliged to buy it even when our current gadget is perfectly fine to operate. This results in a scenario where a family of five have eight phones and at least two of them just lie in the right corner of the left drawer. People have an option to put the older one on sale or give it up for recycling but emotional attachment and ignorance among other things often rules out that option too. Result? Five of the same charger, an endless tangle of earphones and USB cords with a side dish of a forever occupied space in the cupboard drawer.
The new shopping trend these days is to hit the markets like a tornado during sale days and buy enough items to sustain one for half a year. In most cases this is a very successful practice but usually us humans having a nature rather to experiment change our preferences halfway, and then, of course, we are all familiar with the three bottles of lotion that were never used because suddenly after almost twenty years of successful production there are chances it may cause serious skin issues.
To end this war between free space and our need to buy ‘products we may never use’ lessons taught back in seventh grade like recycling, reusing and more importantly self-control seem golden. The older model gadgets can be put up for sale or broken ones can be given up for recycling, old clothes still wearable can be donated to the needy and the ones in a worn out state can always be used as a washcloth. If you don’t trust yourself and think you may change your mind just buy as much as you need and then maybe a month later enjoy a nice walk to the market. It can’t be that bad right?
Or you also have the last resort and to just make yourself an extra big cupboard.